The Role
- Marketing Copywriter and Design Assistant (June 2022 to Jan 2026)
- Editor and Media Coordinator (Dec 2019 to June 2022)
- Editor and Media Coordinator (Dec 2019 to June 2022)
The Responsibilities
- Coordinated, wrote and edited product brochures, blog articles, website copy, help centre content, UX microcopy, presentations, video scripts and internal guides.
- Designed and laid out digital and print collateral including brochures, presentations, long-form documents and infographics.
- Developed new brand voice and messaging style guide as part of a company-wide rebrand.
- Collaborated with Lead Graphic Designer on visual guidelines and documentation.
- Edited industry research reports, special reports, white papers and media articles.
- Designed and laid out digital and print collateral including brochures, presentations, long-form documents and infographics.
- Developed new brand voice and messaging style guide as part of a company-wide rebrand.
- Collaborated with Lead Graphic Designer on visual guidelines and documentation.
- Edited industry research reports, special reports, white papers and media articles.
The Software
- Figma
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat
- Microsoft Office: Word, PowerPoint, Excel
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat
- Microsoft Office: Word, PowerPoint, Excel
The Results
These projects are always a team effort, created in collaboration with colleagues from marketing, research, product and data teams. I've done my best to note where colleagues made significant contributions to design or copy. Otherwise, the work featured was designed by me in line with brand guidelines by the Lead Graphic Designer.
Brochures
Tri-fold print brochure for an IBISWorld and Barlow Research conference in 2025.
Some copy supplied.
Assorted product and information brochures
Commercial Banking brochure copy was written in collaboration with a colleague as part of a larger collection.
Financial Ratios brochure copy was written in collaboration with a colleague.
Financial Ratios brochure copy was written in collaboration with a colleague.
Presentations
Sample slides from PowerPoint presentations
Slide background templates by Lead Graphic Designer.
Slide layouts and stylised platform mockups by me.
Slide layouts and stylised platform mockups by me.
Long-Form and Corporate Documents
Sample pages from UK Industry Risk Methodology document.
Copy supplied. Figures and tables designed by me in line with brand guidelines.
Forecasting Methodology document
All copy supplied. Charts and tables designed by me in line with brand guidelines.
Brand Guidelines
In 2023, I played a key role in IBISWorld's rebranding. My primary role in the project was to update the voice, tone and copy style. I also worked closely with the Lead Graphic Designer to produce the new brand guidelines document, providing both copy and design assistance throughout the project.
Sample pages from the brand guidelines document
Document layout design by Lead Graphic Designer. Voice table asset designed by me.
All work presented here remains the property of IBISWorld and is not to be reproduced or copied for any purpose.