The Brief
Design a free street press publication from pitch to print. Establish the target audience, theme, visual identity and style guide, then source content and create a full issue.
The Solution
Party Pace was born from a love of bikepacking and being outside. The world of bikes and adventure riding can be intimidating to get into (it certainly was for me!) so I set out to create an inclusive, welcoming, fun publication that highlighted marginalised voices and reflected the best that bikepacking has to offer. The vibe is very ‘cruise along at Party Pace and enjoy the scenery,’ but there’s something in there for those who focus more on fastest route times and bike specs too.
As this publication was developed for a student project, it features articles sourced primarily from bikepacking and outdoor blogs and websites, as well as some copy I wrote myself. The photography is a combination of my own images and photos from friends, the sourced articles, and stock collections. Illustrations are my own.
Note: This is not a commercial project and I do not claim any rights to the articles or photos that came from other sources.
Software
InDesign
Illustrator
Photoshop
Procreate
Illustrator
Photoshop
Procreate
The Process
Started as most fun design projects do - with a lot of excitement and experimentation. Step one was to start playing with colours, typefaces, image treatments, layout concepts and illustrations to dial in Party Pace's visual identity.
The Result
